Use this time to answer questions, talk about market trends, and get to know your audience. Use Facebook Live or upload a short video. Clearly, the goal of great content is to grow your business. There are many facets of the It is a good way to connect with your fans. By Vinny La Barbera 20 Comments. Use polls and quizzes to learn about your audience. 3 IGTV video marketing ideas for real estate professionals. This list is 100 REAL ideas for real estate marketing videos. Though Chelsea seems to have picked up her focus on Snapchat lately, her Instagram page remains a useful resource for those looking for new ideas to market themselves. And we’ve certainly heard a lot following Zillow’s announcement. They may be happy for now and aiming to sell in another two to three years. What’s great about the example below is it leads with a question to grab audience attention. For example, 95% of millennials searched website listings during their search for a new home. To begin, it’s gorgeous. Use the colorful background to ask people to join your mailing list. There’s pressure to keep coming up with new, relevant content that isn’t just an endless string of listings. Attend a public meeting and write about it. For example, once a week in the form of an educational series, share tips about the best time to lock in a mortgage rate, amenities to look for in a condo, and more. The first post promoted the new listing and the accompanying virtual tour. Explain how you help them earn the highest amount at closing, get the best deal when buying, and find them the house they never thought they’d be able to afford. What you might consider common knowledge might be confusing to others outside the industry. We weren’t put on this earth to eat kale at every meal! The companies you partner with can do the same thing for you to drive traffic back to your page as well. Another Facebook post ideas for real estate agents is about sharing tips on home maintenance. Miscellaneous Creative Facebook Post Ideas [Download] 100 Real Estate Posts for Social Media; 75 Facebook Post Ideas to Increase Engagement. Category : Real Estate Marketing Author : Team Amura Date : 18 Dec 2020. The second post for this listing included fifteen images of the property along with a detailed description of the house: The last post encouraged users to request a personal tour of the property: Over 50% of adults online create and share content like pictures and videos on social media. Let’s say you’re hosting an event and want attendees to register beforehand. Need some incentives? Technology trends change frequently. Dec 14, 2018 - My career in real estate as an Agent and a content producer for my fellow Agents creates a lot of graphic opportunities. This tactic does three things: Incorporate a hashtag like this example does. Every industry has its own jargon and the real estate industry is no different. This type of post helps bring awareness to the types of services you offer and helps you generate lots of leads. This approach shows users who you are as a person, makes you seem more approachable, and not just a business person trying to sell something. The video doesn’t have to be polished; it just has to show you behind the scenes. Painting? For example, in the winter, remind homeowners to turn off the water supply to their garden hoses and to drain the pipes. Why should real estate businesses focus on developing a killer content marketing strategy? Remember that Sesame Street song that introduced you to the concept of community? Users’ eyes will be drawn to it to find out more. As the weather starts to change, homeowners are looking for ways to protect their homes against the elements. Large brands like Coca-Cola and Starbucks use polls because they “allow people to express their opinions and be part of the conversation.” Plus, users can see how their options stack up against other people’s. Before each open house you host, post a video walk-through of the property. The benefit of having custom tabs and posting about them is it makes it easier for users to find what they’re looking for vs. scrolling through all of the information on your Facebook homepage. That’s what’s so great about using polls and quizzes in real estate posts; they offer immediate insight into what your audience likes, doesn’t like, wants more of, and more. You’re also armed with the best practices for crafting your message, so now it’s time to figure out what you should send and when. In addition to all of the posts you’ll make on your page, make sure that your profile is complete. Keep in mind that not all of your audience is looking to buy or sell right now. Review a … Imagine the future of real estate and discuss how current trending issues might evolve. In 2016, Facebook released their color background feature. Another way to share your business information is to post about it. Real Estate Marketing How To Make SUPER EASY Real Estate Agent Videos For Facebook! Here are 70 Real Estate Infographics you can use to ignite your content marekting. Now you just need to find some initial subscribers and get started. To truly succeed at an open house, you must show the visitor the value of “coming by.” Explain credit score repair. When you reduce the listing price for your properties, share a post letting prospective buyers know. 25. As real estate agents and other entrepreneurs aim to establish differentiation in their respective markets, content marketing is one of the most effective ways to do so. Ask people to follow your page for a chance to win or ask them to sign up to your email newsletter to hear about even more exclusive contests. When you create your fundraiser page, share a link in one of your posts, so that users can support it. It takes just three quick steps: Your recent blog posts will pull into the Local Expertise section, like this: Join us on Facebook in the realtor.com® Pro community so we can gather ideas and publish another list in the future! Real estate marketing will be the success or failure of your real estate career. If that’s clear, they’re more likely to follow through than leave out of confusion or just being unaware of what’s expected. Write out a checklist of exactly how your transactions go down… from the pre-approval to making an offer to the appraisal and inspection, to the final closing date. © 2020 Move Sales, Inc. All rights reserved. Share industry-related news. Use your real estate Facebook post to give something away for free. Real estate ads with dated designs, cheesy copy, and awkward headshots are common — and generally ineffective. However, visitors to your page might spend most of their time on the home page vs. clicking over to other pages. It will generate lots of likes and shares because people love sharing funny updates. Their coverage focuses on the big picture with in-depth analysis of what’s happening across every major property type and all the sub-sectors. When you post a home for sale, include the price so that your audience immediately knows whether or not it’s something they can seriously consider buying. Pro Tip: Since we all know video is crushing the game right now, turn your list of top seller updates into a video using Lumen5! Instead of only posting pictures that have been shot straight on, the drone allows you to capture birds’ eye aerial views as well. Talk about a hobby. Starting a parking lot cleaning service is a business venture that … Have you helped a record number of buyers find the perfect home? Source: Catalyst Real Estate Group. 1. Not only does it increase your exposure on search engines but you start to build a valuable reputations for yourself as a reliable source and professional. Miscellaneous Creative Facebook Post Ideas [Download] 100 Real Estate Posts for Social Media; 75 Facebook Post Ideas to Increase Engagement. Listings don’t have to be limited to your website. Share a post that outlines your availability. To say that the best real estate marketing ideas have been all over the place in the past few years is a wild understatement. They want to hear about the experiences of people who’ve worked with you, see customers in the types of homes they’re also looking for, and see if you’re able to close deals. Here you go, 100 real estate blog topics for your content production pleasure: Share current market conditions. Create a post for each room of a house and include ways sellers can make each room more appealing to buyers. Promoting your expertise with shareable content relevant to real estate or your community is a great marketing technique. Not only will you show consumers that you care about your community, you’ll also make deep connections with local business people and other movers and shakers who may consider you for future referrals. Leading up to each event, post a picture and event details, do a live video from the event, and encourage attendees to post their content so you can share it on your page. 1. Connect – Branded Real Estate Search and Collaboration App, Top Performing Real Estate Ads From October 2020, Why Agents Don’t Get Leads or Clicks When They Run Ads Using the Facebook “Boost” Button, How and When To Reach Out-of-Market Buyers With Targeted Digital Ads, searched website listings during their search, 65% of the population are visual learners, a neighborhood’s walkability is important to them, builds trust and creates a strong connection, create fundraiser pages for verified non-profits, Eighty-five percent of videos on Facebook are viewed without sound, 1.2 billion users with 1 billion messages sent, Maximizing Digital Marketing to Get Real Estate Leads Today | UnFunnel, Be more picky about the types of homes you share on Facebook, Knowledgeable about the real estate market, It gives you an endless stream of content to post, Helps you showcase homes that need to sell fast, Gives your audience something to keep coming back to see, It helps you track who’s coming so that you can plan accordingly, It acts as lead generation to grow your email list. Top 50 COVID-19 Real Estate Blog Ideas. Share personal celebrations with followers and users. Polls and quizzes require your audience to actively take part and share their opinion. Finding real estate email ideas and writing emails doesn’t have to be difficult, but the content you produce does have to be valuable to your clients in some way. In this example, the image includes a short summary of what the real estate company offers and includes a picture of their office. While in-person showings may be off the table for now, you can still deliver an amazing home tour experience for your buyers. So make sure you update your social media with new listings to bring some hype to your new homes. Tired just thinking about the idea of all of that AND coming up with content ideas? With this approach, instead of scrolling down your page without absorbing any information, visitors to your real estate Facebook page are more likely to stop and click if they see that you offer something that they’re looking for. Just wanted to know why the charitable offering need to be mentioned . Below you will find some of the few must-follow accounts on Instagram that every real estate professional should check out! Simply post a link to your website and ask for an email address in exchange for the content. YouTube and Facebook Live are a great way to lead generate and having fun videos is a sure way to attract more buyers and sellers. Some of the traits customers look for in an agent are: One of the most important traits on this list is your ability to showcase your knowledge of the industry. Your email address will not be published. Like the example below, this kind of real estate post shows how engaged you are with your community. The eighth Facebook post idea for real estate agent is posting content that can make people laugh (humorous). Consider hiring a professional photographer to take their photos and then send them the photos as a gift for their participation. Choose the right GIF to share and your audience will want to keep coming back to your feed to see new content. Continue to post listings there so that web traffic has quick access to listing details, but also post a summary of your listings on your real estate Facebook page. And for many it will be a vast improvement over the status quo. Eighty-five percent of videos on Facebook are viewed without sound, so use text throughout the video to make it clear to viewers which features stand out in each room to keep them engaged. We’re excited to bring you even more ways to add virtual experiences to your realtor.com® listings with the addition of two new partners: Asteroom and CloudPano. This listing post was shared three times over the course of a week. Bullet point out all the marketing materials you pay for out of pocket. Be sure to get deep on any issues they faced, including having to beat out other buyers in multiple offers, or trying to determine how many updates to make in an outdated house. There are SO many under-used features and tricks that real estate agents should be incorporating in their communications. When you publish a post, keep in mind that only a fraction of your audience sees it before you post something new. One way to increase the reach of your posts is to repost some of your content. First buyers have to decide on what they’re looking for in a home, get pre-approved for a mortgage and set a budget, find an agent, find a home they like enough to bid on, submit an offer, and negotiate. Grab on to this growing trend and record a one-minute ma... You've invested time, effort and patience into building your brand. For example, show year-over-year growth to demonstrate the difference so that users see how good a job you’ve been doing at selling homes. We’ve compiled 12 real estate video ideas, plus examples for inspiration, and templates that’ll make it easy for you to get started. 25. These will get you started but if you want more, we’ve got other posts for you! First of all, you don’t have to be everywhere all at once. Writing about your passions will make your content more enjoyable – both for you to write and for others to read. Heck, it would be fun if you had the time too right? Many people do not know what is involved until they are ready to sell. If there’s a need within the organization, a special event or an offer, share the details with your followers and visitors. An MIT research paper found that “the word ‘free’ gives us such an emotional charge that we perceive what is being offered as immensely more valuable than it really is.”. Do the neighborhoods your properties are listed in have amenities that appeal to your target audience? Real estate agent Tim Miller does an excellent job of mixing his Instagram feed with local spots, showcasing previous clients he has helped, featuring new listings, and letting people know that they can feel free to reach out to him for any real estate assistance. 10 video marketing ideas for real estate agents and tips on growing your business with YouTube. 21 Awesome Social Media Post Ideas That Work Instagram Real Estate Ads: Make a Visual Connection with Your Leads; LinkedIn Real Estate Ads: Use Your Real Estate Advertising to Inform; Email Real Estate Ads: Develop Lasting Relationships; Video Real Estate Advertising: When Every Frame Sells With Flair; YouTube Real Estate Ads: The New Black of Real Estate Advertising What did you recommend most often? Not sure what link to include in your Instagram bio? So no matter if visitors to your page are seeing it for the first time or someone else needs a reminder, make sure your hours of availability are obvious. Below are 16 suggestions to get you started. Leave any questions or feedback in the comments. I'm excited to introduce two new advertising programs we are launching to improve the mortgage experience for the buyers, agents and brokers that we work with. What Content Is Best For Real Estate? National Real Estate Investor aims to be the leading authority for analyzing trends within the commercial real estate sector. This ties in with the previous idea. Polls and quizzes require your audience to actively take part and share their opinion. Real estate brochures are often used as a way to present and advertise the best features of a property, along with other marketing ideas for realtors. But where do you get ideas for your newsletter, blog, and social media posts? 72 Rock Real Estate Blogging Ideas With Examples. The benefit of using these types of ads is they offer users a more thorough look at a home before booking a private tour or visiting an open house. Examples of relatable GIFs are a For Sale sign turning into a Sold sign; a graph showing how many customers you’ve helped that year or how much extra money you’ve helped sellers make; or a door opening to announce an upcoming open house. Architecture or housing styles in your area. Here are some valuable content ideas that real estate agents can share on social media while staying sensitive to this global pandemic. Be sure to pepper in how YOU make this experience easier or more efficient. Sharing info about community events reinforces your persona as a local expert. The focus with these types of posts is to educate and inform users so that they’re aware of what’s going on around them and what affects their ability to buy or sell homes. 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